Today, companies need a career page on their website more than ever. This is because the strong online presence of companies isn’t just attracting customers but also talent.
Lately, the recruitment process has stepped to the next level. Employers have gone beyond popular job boards and are posting jobs on various social media platforms. Applicants are spoilt for choice due to numerous job openings; hence they are likely to visit your website to check for the company’s credibility and culture even before they apply. Therefore, if you are not providing a glimpse into your organization on your website, you may miss out on potential candidates. Luckily, the careers page comes to the rescue to help you garner talent.
A careers page is a win-win interface between an employer and applicants. It makes the job of both parties easy by providing insights into job roles and helping candidates know what to expect. But, again, the careers page is not only your primary recruitment marketing tool but also your branding tool. No matter how big or small your company is, a careers page is a big cheese if it’s hiring.
Still not convinced of why your company’s website needs a career page? Alright, we have many more reasons; let’s get into them.
Reasons why your company needs a careers page
Saves your hiring costs & time
Did you ever think that a careers page can save you huge costs? Companies spend big bucks on hiring talent, especially when hiring niche talent. A careers page helps you avoid or at least cut hiring costs as you can publish job posts on your page and optimize. It lets potential candidates apply for the open positions in your company. Furthermore, you can save high profiles for future use. Most importantly, you can spot candidates that come with a passion for working with you.
Future opportunities
Candidates that are not actively looking for a job may come back later inspired by your careers page. A good careers page gives the job information and encourages potential candidates who accidentally visited it. In such cases, candidates consider you when they are looking for a job. The competition for talent is enormous outside, and a careers page can give you that competitive advantage if done right.
Moreover, you can ask candidates pre-screening questions such as reasons for a job change, their skills, etc., even before they apply.
Careers page gives applicants an insight into what the job description is and how working with you will be like.
Builds faith and hence boosts business!
As said earlier, a careers page is beyond a recruitment marketing tool. Your prospects or clients might want to look at how your business is done, your values, and a little beyond what they know. Careers page gives a peek-a-boo of your organization, talent, and values, which can build faith among your clients if showcased rightly. The more you impress them, the more the business.
A 24/7 branding campaign
A study shows, over 64% of candidates said they research a company online before applying, and 37% said they ignore the job opening if they can’t find any information on the website. Thus your careers page acts as a 24/7 branding campaign with no additional cost. It tells your company’s story, highlights your values, culture, mission, and vision even when your HR or marketing team is sleeping.
Helps analyze metrics
Last but not least, a careers page helps you analyze metrics. It enables you to track how many visitors it has driven, the number of applicants, time to fill a position, etc. It helps you boost your recruitment ROI in the bottom line providing you valuable insights.
Okay, now, are you wondering how to build a careers page that fetches you the above results? Here we go…
How to create a great careers page?
Optimize it for mobile and desktop
Applicants may visit your page on the go. If your page doesn’t fit on their mobile screen, they might leave it even before reading the content. According to research, three in five users feel mobile recruitment attractive and easy. So, optimize your careers page for mobile and desktop equally to attract more applicants.
Narrate story
Today, competition is everywhere. Creativity is the only tool that sets you apart. Tell them your story, what you do, and what they gain joining you. Make the content, look and feel of the page engaging; else, you lose them.
Make it SEO friendly.
Optimize your careers page for search engines and to drive more traffic. Do keyword research, find potential keywords, and make it easier for Google to index them. Use long-tail keywords such as “entry-level javascript job” along with your main keywords to rank better and drive potential job seekers.
This helps you show up even when the candidate is not using potential keywords in the search.
Answer “Why you?”
It is also highly crucial to answer “why you” to the candidates and what they can expect when joining you. Tell them about the benefits and perks you offer proudly. Before that, it’s essential to highlight your mission and values. Showcase your company culture to tell them what sets you apart. This drives interest among applicants and motivates them to join your company.
Make them meet the team.
Take applicants or visitors to a virtual tour of your company, culture, and make them meet your employees. Add testimonials of employees and include employees’ active roles, attach pictures, and make the page look livelier.
Show them how to apply.
Finally, make the application process easier for candidates. Explain your hiring process clearly. If you have enough resources, add job alerts and ask them to enable push notifications. This helps to re-engage applied candidates and helps applicants know their status.
A careers page can add more valuable assets to your organization without adding additional weight on your HR staff. All you need to do is create captivating design and content, tell who you are and who you are not, precisely to make the most out of it.
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