A couple of years ago, social media sourcing seemed to be a thing in recruiting. Today, social media sourcing is an essential element in sourcing strategies. The recruiters are using social media platforms to connect with candidates for hiring them.
Why Social Media in Recruitment?
Well! With the advent of the internet, we’ve come a long way. From entertainment to work, the internet changed many aspects of a person’s life. It has brought a significant change in the recruitment world too. It has become a common practice to approach recruitment sites to hire top talents in the industry. Thus social media sourcing has opened a new chapter in talent sourcing. Each social media platform has its distinct target audience and reach, so you can find a platform that works for your organization.
Although most companies are using LinkedIn to hire people, other platforms like Instagram and Twitter are also great ways to source as they have a diverse group of people.
Benefits of Hiring on Social Media
Reach passive candidates
One of the main reasons you need to expand your search for the perfect candidates to social media is that with job boards, you can only reach people looking for new jobs. Social media is an excellent tool that will help you in tapping into a wide pool of candidates that are not looking for a change. However, they would be interested if a good opportunity presented itself. Hiring niche roles will help a lot as you hire the best talents quickly.
Showcase your Company Culture
Most companies think that their companies’ website is to showcase their values and company culture. However, if you want to hire top talents, you must showcase your company’s culture and work ethic on social media platforms. Whenever they come across your company’s profile and see your feed filled with employee appreciation and company values, they will naturally take an interest when you post about a hiring opportunity.
Great for Screening
Apart from using social media platforms for hiring and advertising open positions, you can also use them as a tool to screen your candidates. Most candidates are giving their LinkedIn, Instagram, Twitter, etc., links in their CV’s so you can check the profiles to know more about the candidate. Through a candidate’s CV, the most you will know is their previous experience, qualities, and education. With their social media profiles, you can get a deeper look into their hobbies, interests, and content with which they engage the most. Any opportunity to know more about a candidate should not be missed. So make social media sourcing a part of your talent-hiring strategy and hire the perfect candidates for the job.
Now, let’ss see the top 6 social media channels recruiters use for candidate sourcing.
1. LinkedIn
LinkedIn is the largest professional platform where most active and passive candidates stay active on. This is a surefire way to find the right candidates and build a talent pool for your company’s future requirements.
2. Twitter
Millions of users across the world use Twitter for its trending news, and events and engaging with audiences. Companies use it to create a professional brand and communicate directly with candidates and recruiters.
3. Facebook
Facebook is still the largest social networking site, with more than 2.9 billion active users in the world. With its vast size, presence, and unmatching competitive advantage, Facebook is the best place to source candidates. The platform provides several ways to interact with wider candidates and build an employer brand.
4. Instagram
Instagram is the most popular among millennials, who share the largest share of users. Hence it is the most fruitful platform for recruiters to source talent effortlessly. The visually pleasing UI and plentiful options to connect with people better help companies and hiring managers to create a strong brand.
5. Glassdoor
Glassdoor is gaining huge popularity in connecting with the talent pool and social recruiting. It is an employer review platform where companies can maintain their profiles and employees can leave their reviews. However, Glassdoor is an active host for active and passive candidates.
7. GitHub
GitHub is an advanced social recruiting platform where you can find software developers showcasing their talent. The tech geeks publish their profiles publicly and allow recruiters to target candidates.
8. Jobvite
Jobvite is a job advertising platform that can be integrated with an applicant tracking system. It is a great social recruiting solution to share job invites and source candidates.
Social media sourcing is a common hiring strategy in the modern recruitment landscape. Today, there are multiple ways to source candidates and make the entire recruitment process smoother.
To receive and stay updated about related content:
