Time and budget constraints are the most challenging issues that recruiting teams constantly face. Recruitment and TA teams juggle multiple hats to find qualified talent within deadlines and fill positions. Every stage of the recruitment process brings varied challenges that make the process even trickier. Additionally, with biased recruiting that happens unintentionally by humans, companies are missing out on the right talent that could truly contribute to their company in different aspects.
Companies need an unbiased and intelligent job advertising platform that improves the quality of hires. Programmatic job advertising is the one. In this article, we shall learn how programmatic job advertising helps companies improve hires’ quality.
What is Programmatic Job Advertising?
Programmatic job advertising is the use of recruitment technology instead of humans for buying, placing, and optimizing job ads. Programmatic recruitment advertising ensures your job ads are seen on the right platform by the right people at the right time so that you can fill your positions quickly on a lesser budget.
Why do you need to Use Programmatic Job Advertising?
There are many reasons why companies should use programmatic job advertising. Let’s see some of those important reasons.
Candidate Quality
Finding and attracting suitable candidates is more complex than you can imagine, no matter the level of open positions. The rise in unemployment levels and tough competition in the job market have led to a decrease in the quality of applicants.
Cost
Budget imposes recruitment teams under immense stress. It is the main constraint that impacts the ability to hire and the quality of hires. Especially recruiters that work under strict TA teams with limited budgets and huge expectations constantly work harder to source qualified candidates.
Applicants Relevancy
The relevancy of applicants is the primary factor that affects the candidate and the time to hire. When recruiters post job ads, receiving loads of both relevant and irrelevant applications is natural. Finally, recruiters have to spend more time to ensure unqualified applications from entering the recruitment funnel.
Productivity
Recruitment is a long, complicated and confusing process. Additionally, there are hundreds of job boards and platforms to publish jobs. Finding the sites and platforms that work for you is challenging without the use of technology.
Tracking your recruiting process without practical methods takes tons of effort and time for your team. This is why recruiting teams need the right technology.
Transparency
Recruitment marketing can be more expensive if the recruitment teams do not know the hiring spending and outcomes from the respective advertising platforms. Programmatic advertising provides clear transparency and real-time insights into your job ads and saves you costs.
Predictability
Most often, it becomes impossible for recruiting teams to predict accurate outcomes of their recruiting strategies. With the help of technology, your recruitment process becomes predictable through accurate data rather than intuition. Programmatic job advertisement helps you learn how much budget you need and the time to hire to make your job easy.
How Programmatic Job Advertising Actually Works?
This recruiting method is based on algorithms that help recruiters find the right fit for the job by studying candidates’ experience, skills, and other factors. Details such as how long a candidate remained in a job and how well they performed their previous jobs help recruiters make beneficial decisions for the company.
However, programmatic job advertising doesn’t stop with providing the above; it also helps recruitment teams understand some valuable insights. It can help you know when to schedule interviews and how long it takes to close a position. A study shows that you can reduce your cost per applicant by over 30% by utilizing a programmatic job advertising solution.
Benefits of Programmatic Job Advertising for your Business
Eliminates Bias
Humans naturally tend to be partial to people like them (that share similar interests). But the downside is that when you focus on people with similar opinions and interests, you lose focus on the bigger picture, which might be your company’s mission or goals.
On the other hand, recruiters pay too much attention to finding perfect candidates and overlook if he shares the company’s goals or fit in the company’s culture.
Programmatic job advertising has complex algorithms to eliminate bias by allowing recruiters to focus on useful and relevant candidate data to make the right decisions.
Lower Cost Per Hire
One of the main benefits of using programmatic job advertising is cost optimization. Programmatic job advertising lets you allocate budgets on job ad campaigns and gives you insights into how much you can spend on each job board, job, etc.
The other benefit is that it allows you to track the performance of your campaigns on different platforms at every level. This way, you can easily understand which channel and job board are working best for you. Using these insights and focussing more on those platforms lowers your costs per hire.
Higher Qualified Applicants
A typical job receives loads of applications that include qualified and irrelevant candidates. These large volumes of mixed applicants consume a massive amount of time and money as your team screens each resume only to reject 90% of them.
Programmatic recruitment advertising ensures you receive high-quality applications by targeting your specific needs. The intelligent and automated machine learning algorithms save you time and help you with highly qualified and relevant applications which are likely to turn into hires.
Wider Reach
Programmatic job advertising platforms will take your job ads to candidates around all corners of the world. Their algorithms find the best job boards and unpopular yet effective niche sites to post your job ad globally.
If you are looking for global talent, programmatic job advertising platforms are effective as they have resources and support to access international networks.
Increased Productivity
These programmatic job advertising platforms remove manual/labor work in posting and optimizing job ads across multiple job boards, social channels, and other platforms.
By automating all such tasks, recruiters get a reasonable amount of time to focus on tasks that actually need the human touch.
Hire Smarter with Programmatic Job Advertising
In today’s job environment, you need to save countless hours from the recruitment process to engage candidates, which is tricky. Programmatic job advertising saves you time and helps you hire faster. It also lets you engage candidates, build a future talent pipeline, and make hiring easier every time.
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