Content marketing brings many significant benefits in different areas of modern businesses. However, it is still not very much used in the recruiting landscape. With the popularity of content marketing in the digital space, it’s time for recruiters to realize its importance in recruitment. Glassdoor says about 79% of job applicants use social media for searching for jobs, and more than 70% of recruiting managers reported that they’ve successfully hired through social recruiting.
Hiring is a tough job; there’s no doubt about it. Creative content marketing can make hiring the best candidates a bit easier. Let’s see some ideas and tips you need to know to adopt a content marketing strategy in your recruitment.
Before that, let’s see how content marketing in recruitment (or simply recruitment marketing) can help you step up in your hiring process.
Unlike any other strategy, content can become a critical element of a business as it can be used widely across different channels.
Utilizing content marketing strategies will help you:
- Create brand awareness
- Build candidate and client relationships
- Lowers marketing costs
What Exactly is Recruiting Marketing?
Recruitment marketing is content marketing that involves creating and distributing content that’s valuable for candidates and clients. From a recruiter’s perspective, the ultimate goal of content marketing is to attract, engage, and retain potential candidates.
How to Enhance Your Online Recruitment with Content Marketing?
Describe your Ideal Candidate
The first step in recruitment content marketing is attracting potential candidates describing the open position requirements. So, before you publish a draft to attract candidates, ensure you make a list of points such as their age, location, current job title, and background. Also, pay attention to other factors like personality characteristics, career goals, and objectives.
Recruitment software will help you identify the candidate persona and fuel your content marketing strategy.
Build Content Strategies
Content strategies differ from company to company based on its goals and open roles. However, it’s essential to carefully design content ideas before launching an online recruitment marketing campaign. When developing a strategy, think of various factors like industry news, how-to guides, company events, interview tips to guide and attract candidates. Provide valuable, helpful, and engaging content for active and passive job seekers.
Plan the Content Calendar
A content calendar is a digital plan of when and where you plan to publish the content. When you publish useful content consistently on different channels, you build credibility. Over time, your audience trusts your brand as a good resource for industry-related information.
Content marketing for recruiting is a plan to stay connected with candidates providing some value. So, make sure to organize your content calendar and keep track of how your content is performing.
Build Social Media Presence
Social media recruiting or social recruiting has become popular amongst recruiters. It is one of the most effective content marketing strategies. A survey shows that 91% of all employers use social media as part of their hiring process. Craft social media presence and engage with the audience directly through interesting content. You can interact with your followers, potential clients, and candidates on different platforms using hashtags, live streams, discussions, and Q&A sessions.
Okay, now let’s see different types of content you could use to improve your online recruitment.
1. Written Content
Blogging is the most effective content marketing strategy to reach out to a wider audience. A content marketing blog allows you to share your knowledge and industry expertise. It enables you to offer advice to job seekers and clients.
Your CEOs, managers, and recruiters can write informative blogs to deliver a variety of insights. These blogs will drive the audience to your website and boost your presence on search engines. However, blogging in marketing is not only the way to attract candidates. There are other types of written content marketing strategies like emails, newsletters, brochures, white papers, and case studies.
2. Infographics
Infographics is a graphic visual representation that quickly communicates complex information. It is the other best way to engage your candidates and clients. Infographics boost brand visibility and credibility by delivering lots of data in relatively small spaces. Moreover, creating infographics is not that difficult. You can repurpose your old content blogs into infographics if you’re out of resources, or you can create fresh content using the latest information and facts.
3. Audio & Video Content
Audio content has become more popular these days with the rise of podcasts. Producing podcasts gives your brand a human voice. You can use podcasts to cover topics useful to your clients and can share insights about corporate work culture.
Attract, Engage & Hire Talent Through Recruitment Marketing
Content marketing is a crucial element in modern recruitment strategies that will help you attract, engage, and retain candidates and clients. In the modern recruitment landscape, the war for talent is fierce. Recruiters need to catch up with trends to stay ahead of the competition.
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