Recruiting today is drastically changing at the ground level. About 80 percent of recruiters use recruitment technology to hire the best talent. As the traditional sourcing and recruiting methods are not yielding the expected quality, using recruitment tech is no longer an option but an indisputable choice. Applicant Tracking System and CRM have become the go-to tech for recruiters to improve their hiring.
However, most people believe one doesn’t need a CRM if using an ATS and vice versa. But the reality is in contrast. An organization or a recruiting agency can get great advantages if these both are integrated. This article talks about what is an ATS and CRM, their benefits, and why you should run a CRM with your ATS.
What is an ATS?
An Applicant Tracking Software (ATS) is recruiting software that optimizes the recruiting process and makes the job easy for recruiters. It acts as a single platform where you can create, publish and track job openings, identify candidates, screen, evaluate and shortlist them and move them through the next steps of the recruiting funnel. Each step of the recruiting process can be easily streamlined using an ATS.
What is CRM?
A Candidate Relationship Management system is designed to foster relationships between candidates and employers so that recruiters can count on these candidates for future openings. CRM is a method or recruitment marketing strategy to build a talent pipeline and nurture the candidates. With a successful CRM strategy, you will have a pool of potential candidates to choose when it’s time to fill a position.
ATS and CRM: What Is The Difference Between These Two?
An ATS is built to make the entire hiring process organized and smooth by eliminating needless manual tasks. In the bottom line, an ATS benefits the four most significant hiring metrics: time-to-fill, costs, quality of hires, and productivity in the workplace.
A CRM is a system where you have all active and passive candidates and the silver medalist candidates. A well-built CRM should make your candidate sourcing process shorter with the existing pool of talent.
When Do You Need A CRM Integrated With An ATS?
Any company that takes care of its own talent or is planning to build its own talent pool needs a CRM. Let’s see some situations that become signs that you must use a CRM with your ATS.
- Your recruiting team juggles two software to manage and track candidates.
- There’s no way you can view candidate-recruiter interaction and understand their relationship.
- Lots of time is wasted due to manual data entry.
- Open positions remain open for months.
- No Return-On-Investment.
Why Should You Integrate Your CRM With An ATS?
Source and Nurture Candidates Effectively.
We’ll know this – the current job market is candidate-driven. The number challenge to hiring the right candidate for a position is not being able to source potential candidates. Moreover, studies show that top talent is available in the market only for ten days. Nothing overwhelms more than filtering matching candidates from too much noise. This is where an ATS integrated with a CRM comes to the rescue.
While your ATS makes the job posting and tracking easier, your CRM takes you through your existing candidate pool. If you do not already have a talent pool, there’s no wrong time to build it. You can start from scratch anytime and make it ready for your future hiring.
Again while the CRM gives you access to your talent pool, the ATS enables you to nurture them with emails, messages, and calls effortlessly from a single dashboard. That way, these incredible systems make sourcing and candidate nurturing smoother and make candidates ready to apply for your next job opening.
Enhance Candidate Experience.
Candidate experience has never been so vital as it is now. According to a survey, at least 80% of candidates say a positive or negative candidate experience can change their minds about a company. Another research shows that 71% of candidates research the company before applying for the job.
An ATS optimized with CRM simplifies the hiring process by allowing recruiters to track the status of applicants at each step. This way, hiring managers will have the advantage of eliminating unessential interview rounds that may sound unworthy to the candidates. When you provide a great and smooth interview and overall hiring experience to the candidates, they’re likely to apply next time if they are rejected now. This way, recruiters can build a long-term relationship with the candidates.
Implement Un-Biased Hiring Strategies. Improve Diversity in the Workplace.
Diversity in the workplace is no more a nice-to-have but a must-have strategy. So if you have a strategy to increase women employees or want global talent in the workplace, an ATS can do it well.
It’s easy for humans to make hiring decisions based on gender, race, color, religion, or region. With the conjunction of CRM and ATS, talent acquisition professionals can leverage ATS to shortlist candidates based on your diversity strategy. CRM plays a crucial role here. It helps you look into your existing workforce and identify your best diversity strategy.
Get Candidate Engagement Insights
Attracting and engaging candidates is quite crucial for successful hiring. Hiring top talent is next to impossible without engaging them in today’s fast-changing candidate-driven market. At the same time, building a candidate engagement strategy demands a lot of time and effort. A CRM optimized with an ATS helps you look into your current candidate interaction insights. You can gain some valuable data like when the passive candidates will be open for applying or the status of applicants to send out rejection emails and reminders for interviews etc.
Leverage a Fully Optimized ATS with many other Integrations
With the right recruitment tech, your recruiters can bring effective employees to your organization who can drive huge growth in your business. Sometimes the right recruitment technology can be an integration of CRM with ATS and getting these two from the same vendor. Vultus is one of the most loved and award-winning ATSs that offers CRM with all the benefits discussed above. Explore us and give your recruitment team the best technology to source, win and keep the best talent in the world.
To receive and stay updated about related content:
