With over 4.62 billion people using social media worldwide, its growing recruitment popularity is no big surprise. Lately, social media isn’t just for socializing; it’s a sweet spot to find your potential talent pool. According to Glassdoor, 79% of job seekers use social media for job search.
Once the job requisition is approved, recruiters and hiring managers will be ready to hit the job boards. But today, the most talented candidates are lurking on social media. Studies show that 56% of US college students are LinkedIn members. Most recruiters often overlook social media recruiting. Today, the recruitment market has become candidate-driven, and recruiters must go the extra mile to attract talent. Hence if you ignore the power of social media advertising, you lose.
Why should you Advertise your Job on Social Media?
There are many significant reasons to advertise on social media for recruiting and other platforms. Advertising jobs on social media helps you find highly qualified candidates faster. Let’s see some other benefits of social media job advertising.
Post Job Ads for Free
Social media channels such as Facebook, LinkedIn, and Twitter allow you to post job ads in a simpler way. Social media lets you post job openings and inform your followers quickly at zero cost. Additionally, people can share your social media job posts with their friends and help you reach more candidates with minimal effort.
Target Relevant & Potential Candidates
Facebook, LinkedIn, and Twitter are popular social media platforms to run paid job ads for your open positions. These platforms let you advertise your job, track the number of views and clicks, and easily target potential candidates. Say, you can target people with the same skills and background you’re looking for and receive highly matching applications.
Connect Passive Candidates
Passive job seekers are candidates who are not actively seeking a new job but are open to learning about new job opportunities. You can easily connect with passive job seekers on social media as they usually don’t visit job boards or career sites. Your employees and recruiters share their positive work experience and updates about your company on LinkedIn through their profiles and attract passive candidates.
Boost Visibility & Build Employer Brand
One of the great benefits of social media advertising is increased brand visibility. Companies can post casual job posts, showcase company culture, or share informational and valuable content to attract people. This way, people on social media will get to know your company better and may apply for the jobs you post, reducing your time-to-hire.
Control Costs
Social media allows you to optimize your advertising costs. You can choose to pay flat fees or pay-per-click campaigns.
5 Effective Ways to Use Social Media for Job Posting
Paid job ads
Although every social media network is uniquely popular, you need to find out the best social channels that support your job post and drive more applicants. Let us see how to use different social networks to promote your jobs.
Paid Job Ads on LinkedIn and Facebook
Facebook is a large social media platform with 3.5 billion users. It helps recruiters connect with a large pool of talent and potential target candidates with paid ads.
LinkedIn is a professional social channel where people share about their careers. According to LinkedIn, 67% of recruiters who hire candidates through LinkedIn are of high quality.
LinkedIn provides a great platform to build personal brands that easily help them land their dream jobs. Thus LinkedIn is a great place to post paid job ads and attract suitable candidates.
Share Jobs for Free
Facebook, LinkedIn, and Twitter are popular social networks to share your open jobs for free. While you can share creative and lengthy job posts introducing your company culture on LinkedIn and Facebook, Twitter allows you to tweet short and crisp job descriptions and attract interested candidates.
Use Analytics
Track and measure the performance of your ad campaigns to understand which platforms drive more quality candidates. Use the analytics to find view and click rates to develop a better social media advertising strategy.
Make it Easy to Apply.
It is also essential to make the application process easy for candidates. Provide a link to your career or job site; also, ensure it is not too lengthy.
Boost your Social Media Recruiting with Vultus Recruiting Software
Every recruiting team juggles multiple tasks like writing job descriptions for social media ads, collaborating with hiring managers to understand the requirements, etc. As logging into your different social media accounts to post jobs might be time-consuming, we’re here with a simple solution.
Vultus is an intuitive applicant tracking software that lets you post jobs on your timeline and share them in groups and via messages with ease. Vultus not just allows you to access Outlook and various job boards but posts on Facebook, LinkedIn, and Twitter right from your dashboard.
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