At its core, recruiting top talent in 2020 is similar to how it’s always been: show candidates competitive salaries and advancement opportunities. What’s changed in today’s job market is that companies now need to think outside-the-box and go beyond the traditional recruiting techniques to source the best candidates.
While the shift in candidate expectations has placed greater demands on recruiters, it doesn’t necessarily mean that recruiting top talent is any harder. It just requires recruiters to rethink the way that they appeal to jobseekers. Here’s what you’ll need to know as you look to advance your approach in 2020.
Prioritize Your Online Reputation
Most candidates learn about job openings online, so it’s logical to assume that they’re reading a lot about your company as well. According to LinkedIn’s “Ultimate List of Employer Brand Statistics,” 75 percent of job seekers report that they consider an employer’s brand before sending an application. With this increased emphasis on your online reputation, make sure your company’s digital footprint conveys the message you want it to. This includes your company’s website, social media and professional networks, third-party review sites, and employee testimonials.
Make Sure Current Employees are Fulfilled
Current employees are your brand’s best advocates. To win their highest praise, it’s important to make sure you’re keeping them fulfilled and engaged with their work. Unfortunately, this can be harder than it sounds, as most job roles come with their fair share of mundane busywork. In fact, a study commissioned by Automation Anywhere, a leader in Robotic Process Automation technology, found that workers waste more than 40 percent of their day on manual, digital administrative processes that can be automated. To reduce this time away from more important and engaging duties, managers should meet with various departments to discuss how they can streamline current processes and if automation is an opportunity. Of course, providing employees with more engaging work is only one part of the equation in making sure they feel completely fulfilled. However, streamlining what amounts to several hours of each workday can go a long way in winning their praise on third-party review sites and through word-of-mouth testimonies.
Utilize All-In-One Recruiting Software
Once you feel like your online reputation is where you want it to be, it’s time to bolster your recruiting efforts. To make sure you’re able to locate top talent, you’ll need to extend your reach as far as possible. This is made easier by recruiting software, like an all-inclusive Applicant Tracking System (ATS). This type of software can sort through thousands of applicant resumes, simultaneously identifying candidates that are best fit for open positions. It can even rank candidates based on how closely their resumes match with pre-defined criteria you assign as requirements for a particular opening. Once you’ve selected a candidate as fit for a role, you can take advantage of Workforce Manager software to streamline the processes of payroll, time sheets, benefits, and more!
Don’t Sit Idly By
While posting job ads across a variety of platforms will undoubtedly help bring attention to openings at your company, you’d be remiss to stop there. Gone are the days where recruiters could get away with a “post and pray” approach to secure the most qualified talent. Today’s recruiters go out of their way to locate and spark conversations with individuals they hope to employ. Whether it’s through a networking event or careful examination of online professional networks and job-hunting sites, you’ll have the best chance of recruiting top talent if you find them before your competitors.
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