Branding for a staffing company

Why is branding for a staffing company important?

The primary reason for branding a staffing company is to create an identity for your company. This will show the uniqueness of your company and help it stand out to job seekers. It will also make sure that your recruitment team can attract and enhance the pool of talented candidates.

Not branding your staffing company can lead to a downfall in the recruitment process and increase the difficulty of hiring the best talent.

If you are trying to understand the importance of branding for a staffing company, you need to check out some real statistics. We have shortlisted a few crucial ones below:

• 84% of job seekers have said that the reputation of an organization as an employer is essential when deciding where to work 
• Nine among ten candidates have said that they would only apply for a job if the organization’s brand is adequately maintained
• Almost 50% of candidates said that they would never work for a company with a negative reputation, even if they are paid more.

The above few stats might be enough for you to understand why a staffing company should focus on a branding strategy. Also, for talent acquisition and recruitment, positive branding is everything. So, for companies who still doubt whether to invest in branding or not, here are a few benefits.

Focuses on current employees and helps add recruits

A strong branding for a staffing company will make employees proud of being associated with the organization. Having a good company culture is a significant boost for a lot of employees. Most employees go through a company’s social media channels before they apply for an open position to get a glimpse of the company’s brand image. These channels are also an excellent opportunity for candidates to understand an employer’s expectations and figure out if they can fit into the culture.

Reduces cost

If your staffing company has been branded well and it is quite well known, you do not have to spend a lot of money on the recruitment process. Candidates will look you up on various platforms and naturally apply to open positions. This means you have a surplus that can be utilized on branding your company and developing innovative products that place you above your competitors. Other than saving costs, you will also be saving a lot of time. You no longer need to find candidates; they find you on their own. Statistics have shown that candidates even agree to work at lower pay as long as the company they are working for is famous and has excellent reviews.

Turns employees into brand ambassadors

Your current employees will become brand ambassadors for your company, increasing referrals. The better the branding, the more positive reviews you get from your employees, and eventually, the more good candidates you get. It also helps the brand grow when current employees of your company talk about it. You don’t even have to spend much to market your company because a lot of marketing also happens through word of mouth. It ends up creating a domino effect where when awareness of your brand increases, so does your recruitments.

Increases employee engagement

Employees working in popular companies have comparatively more enthusiasm and motivation. And, motivated employees are a boon for a staffing company as the productivity levels are higher in them. More productivity means more growth, and more growth means more revenue, which ensures financial stability. A financially stable company always stands out to potential applicants as it provides job security for employees.

How to brand your staffing company?

If you are considering to brand your staffing company for your clients and candidates, there are a lot of ways to do that using multiple media and distribution channels. With so much noise around in the media, the only challenge you face is defining your organization’s brand attributes.

And guess what, we are letting the secret out. Use these crucial tactics to thoroughly understand how to brand your staffing company and use a strategy that is more effective than your competitors. 

Brand your company using claims that can be proven.

Make sure that your staffing company can back up and prove the claims that are either made or implied by the branding. If doing that is not possible, it will be challenging for branding to help your company thrive.

Use tools that show your updated work culture.

Use automated recruitment software and workforce manager that provides a clear picture of how up-to-date your organization is in terms of day-to-day functioning. Use an ATS like the Vultus Recruit that will help you create a careers page on your website, which stays updated all the time. Also, when posting a job across various job boards, make sure you format the job correctly, check the language, and use a proper logo. All this can be done consistently across all job boards, using an ATS.

For a workforce manager, you can use Vultus Connect, which provides an excellent impression to future employees that the company is process-oriented and has tools in place to help them. It will also create a similar impression for clients when instead of using excel and paper, you will be using a tool that automates workflow management.

Understand the culture of prospective clients.

Even while hiring temporary help, clients like to see that you understand what their organization stands for. You will have to start figuring out the tonality of their conversations or even the dressing culture that the company follows. It means when you are visiting the client’s office, for instance, you have to dress either formally or informally as per the client’s workplace culture.

Start using content marketing to improve brand image.

Having strong content will show your clients and candidates the vision of the company and what the brand represents. Branding for your staffing company is not just about making people aware of the name of your company. It is about how well your audience understands your brand’s unique qualities. To bring out that distinction, you will have to create content that highlights qualities that differentiate your brand from competitors and gives potential clients a reason to choose you.

Never forget your candidates when branding.

With a high demand for labor and less unemployment, staffing companies must keep their online branding up to the mark. There are times when you might get so focused on sales that your branding doesn’t match up to market standards.

What you can do if you are consistently getting bad online reviews is to take feedback from candidates after the interview is over. This will minimize online venting for candidates as well as help you understand what it is that you are not doing right.

Focus your branding towards candidates who are not looking for work, actively.

Whenever staffing companies are looking for candidates, the best candidates that they manage to land are mostly the ones not even looking for a job. This means that for a staffing company, it is crucial to push its brand message to such candidates. 

And social recruitment is the best way to do it. It’s always a good thing if you are sending your brand message to passive candidates using social media platforms.

Match your office or workspace design to your brand values.

Your candidates are going to spend the majority of their time in client offices. But it does not mean your office will not be making an impression, either positive or negative.

A lot of staffing companies design their offices to look similar in all their locations. So, whenever a candidate or client visits any of their offices, there is a sense of familiarity. You can use bright designs, open spaces, and specific areas for group activities to create an atmosphere which is both energetic and welcoming. 

And, keep building your brand based on its success.

How candidates or clients feel about a staffing company’s branding ultimately depends on their feelings towards the kind of services you provide and how successful they are. Always work on enhancing both the client and the client’s customer-satisfaction methods. This is purely because brands today are not just about visual appearance but how much they can reach out, personally.

So, are you a staffing company that is still using manual methods to keep track of your applicants and your staff? It is about time you moved to an automated and cloud-based applicant tracking system and workforce manager. Let Vultus take care of your recruitment process and back-office needs while you focus on creating a brand for yourself that reaches out to all.

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