How to market your staffing company, better.
Marketing is now crucial for a successful staffing company whether you like it, don’t like it or don’t understand it. Marketing will help your company cut through all the noise, and to be honest, the noise is a lot. With more than 20,000 staffing companies in the country, it is extremely important for companies to use every means possible to stand out from the rest of the competition. Marketing is one of the best possible ways to do exactly that.
The primary audience for your staffing company is divided into two groups that include potential clients and potential applicants. Similarly, the primary objective for you is to create reach for your company to generate more candidates, jobs, and finally, income.
So, all you need is creating a marketing plan that reaches out to these two groups. We will be discussing a few marketing ideas, focused entirely on staffing companies. These strategies can be used for either group; all you have to do is adapt the message as per the group.
Where to start?
Before getting into the marketing strategies, what you need first is to figure out what is it that your company is offering that other staffing companies are not. What is it that makes you stand out from the rest? Why should a client reach out to you instead of any other staffing company or rather doing the tasks on their own?
The things that you need to look for when evaluating your strengths can be better manpower planning, using counseling and performance evaluation for training and development, framing suitable compensation policies, and employee welfare policies that include safety and health.
When marketing your company the message that is sent out should clearly express the uniqueness of your services. You should stand out and not look like just another staffing company in the market.
The strategies.
Now that you have understood your strong points, you can go ahead and start building your marketing plan. Here we will discuss different strategies that you can use to market your staffing company.
Whenever people are looking for something, the first thing that they do is reach out to their computers for help. They start with a web search, and only the first few results they see can grab their attention.
Today, it is vital for any company to have a website, and that includes your staffing company too. If someone is searching for jobs, recruitment services, or anything related to that, your website should immediately pop up. So, if you do not have one yet, it is about time you got one. And, if you have one, well then you might as well consider updating it. There are chances that your website is either out of date or confusing, or it might even lack branding.
Your website should have a clear presentation of what the company is about and what are the services it has to offer. You should also add include your clients’ list for both prospective candidates as well as clients to take a look. Make sure that your careers page is attractive and equally easy to use so that candidates can upload their resumes without any complications. Also, when developing a website or even when you are updating it, you should keep in mind that the website has to be mobile-friendly for easy accessibility.
Now that your website is ready, what next? Search engine optimization or SEO is the next thing you need to do. An integral part of any website, it is even crucial when it comes to on-page SEO for staffing company websites. SEO of your website will help your audience find both your site and your services. While doing SEO of your website, you should keep in mind the headers, page titles, meta descriptions, and images.
You should also have a job section or a careers page on your website by integrating job boards. By doing so, you create more opportunities for candidates to find your website and even contact you for either a current opening or for prospective openings.
Setting up a blog section is also a great idea to keep your website content relevant. A blog will provide a more significant chance to your site to come up in searches. Also, you can utilize the blog to give a better picture of what you offer, provide materials for both clients and candidates, and even help people in solving their problems.
Along with having a blog section, you can also add a news section. The news section will be your media to talk to the world about your business updates, website developments, product upgrades and any other news that is related to your company website. The first news article can be about your new website or the updates you made to your current website. It can also have an article about a new member joining the company or a new client partnering with you.
81% of Americans today are using social media or at least have a social media account. This number is a lot, and you should take advantage of this. So, you should make sure to keep your company’s social media profiles up to date. Your feed should have posts done at regular intervals to keep your audience attracted to the page. Posts can be a combination of images, content, links to your blogs, etc. You can also simultaneously add links to your social media profiles on your website.
Using social media is going to help you connect with your clients and candidates more personally. It also helps them to know about you and your company. By posting regularly on social media, you stay connected with your followers all the time, and it reminds them of your company. You can also check what their interests are, giving you a head start with the recruitment process of potential candidates or when you are trying to close a deal with a client.
Another great platform for any staffing company is LinkedIn. Start by creating a company page and fill in all your details like company name, size, website URL and any other information related to your staffing company. Once the page is setup, you should go ahead and share status updates as this helps your company to share relevant news and resources to your audience. You can use the platform to share blog content or press releases which will help your target audience in finding answers to their questions and simultaneously drive traffic back to the website. You can also set up the job section to help candidates apply for jobs, straight from the page.
If you are prepared to spend money, the best choice is to create targeted ads on social media that present your business to the audience of your choice. These ads are a great choice to put your company straight into the center of the pool of recruiters and job seekers.
One more thing that is crucial to marketing your staffing company is to stay connected to your unplaced candidates and previous clients. You can send them gentle reminders once a while to say that they can reach out to you for any of the services. Let them know that you can be of help whenever they need you. You can also send them greetings on special occasions to personalize the relationship.
And, for candidates who are in your recruitment database but haven’t been placed yet, you can send them current job openings. You can also send them a job list that includes more information about the application process and the required interview skills. On a personal level, you can wish them on their birthdays. And the best part, you don’t even have to do it manually. All you need is a workforce management tool.
If you have ideas about the industry that you can share, then it is the best way to grab your potential candidates and clients’ attention. You can start organizing recruitment webinars, blog posts, videos, brochures, e-books, or any other documents that might be relevant. You can further share them over email, through social media platforms or any other method that you deem suitable.
You don’t exactly have to create resources that are too advanced. It can be just a simple blog talking about questions relating to interviews, the tricks of choosing a good candidate or even etiquettes to follow during an interview. Your resources are quite the representation of your stronghold and that you are the one who can help people in anything related to recruitment.
Honestly, it’s not a big deal to show off your successes and skills as long as it helps you in marketing your staffing company. There is a massive chance that some clients or candidates might be looking to check your accomplishments.
You can share your qualifications, any certifications you have, professional skills and any awards you have won. You can also talk about your successful past placements and ask the respective clients or candidates to share a few testimonials. Adding these details will create an impression that your staffing company is knowledgeable and can be trusted.
Another crucial point that you need to keep in mind is maintaining positive reviews in all company review websites like Glassdoor and MyVisaJobs. The primary reason behind this is whenever candidates are searching for a company along with website, Facebook, LinkedIn and other social media handles, the search engine also shows them Glassdoor and MyVisaJobs reviews.
Using these marketing strategies, you can create a marketing plan that reaches out to your target audience. To find products for your staffing company, click here.
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