LinkedIn is the fastest growing portal available today for recruitments. A lot of companies and professional head-hunters are using the portal for recruitment purposes. Even many professionals use LinkedIn to uplift their profiles and get notified about the opportunities across the globe, which was difficult earlier. Today, LinkedIn has become the largest social networking site for professionals. Currently, there are almost 500 million accounts on the portal exchanging business information on a daily basis.
Over time, LinkedIn has become an excellent resource for employers to employ talents across the world. Many companies have fulfilled their recruitment through the portal as almost every job prospect has their profile created on LinkedIn. According to resources, the potential of getting an offer from LinkedIn is much higher than any other social networking site or other job portals.
Earlier, recruitment agencies or departments were facing a considerable challenge connecting with right candidates because for every job posting, there were thousands of resumes received. Hence, employers felt the need for a more innovative approach that could lessen their work as well as successfully connect with the industry’s top talent. Job boards like Monster, Naukri, and Craigslist were no more a safe place to find good talent as even unqualified candidates were mindlessly posting their applications. Having said this, companies should not completely pass off job boards. Instead, they should adopt more successful and productive ways to recruit the best industry talent.
LinkedIn can be a powerful tool for recruiters, only if they know how to leverage it. Here are a few tips or strategies that can help companies with their search:-
1. Posting your job on LinkedIn – The basic idea behind creating LinkedIn was to create a vast network for professionals where people could connect professionally. Hence, the portal is designed in a manner that it combines job postings, candidate search and trusted referrals to give the best search results. By posting a job on LinkedIn, it will only reflect to candidates that are the best match for the profile. Also, it allows applicants to apply directly on the site, which makes it easier for the recruiter as well as for the candidate.
2. Personal networking – The best way to get a job, even till date is through networking. The more people you are connected to the world, the better are the possibilities. It works the same with LinkedIn. A recruiter can bring their own recommendations for a particular job opening. Since LinkedIn is an active community with millions of members; recruiters can find quality referrals from the people they know and people that those people know.
3. Stay connected with former employees – It always good to value, trusted colleagues or employees for potential future possibilities. If you shared a great working relationship with the people you worked, who knows, these people could be your next best employees.
4. Keyword Search – Like search engines, a keyword search can help you find the right candidate as it will narrow down your search criteria. Recruiters can cross-reference their requirements according to the description mentioned in their postings. Hence, even recruiters have must spend time in creating well-developed profiles that are keyword-rich to simplify the search process.
5. Create a keyword-rich company profile – Many professionals search for companies while searching for jobs on LinkedIn. By creating an excellent keyword-rich company profile, you are ensuring that job seekers find your postings on the top of their search.
6. Leverage InMail – Unlike other social media platforms, LinkedIn has its own internal mail system that allows sending messages to anyone on the portal, even if they are not connected with each other. Recruiters can give a brief description of the job in the characteristics box, along with job title in the subject line giving a fair idea about the opening. This makes easier for the job seekers to view and apply for the opening. However, recruiters would have to pay to use the service.
7. Keep your LinkedIn account updated – Similar to your other social media accounts, you need to keep your LinkedIn account up to date when searching for employees.
8. Connect with a personal touch – Good talented resources are often bombarded with offerings from recruiters on LinkedIn. Hence, you need to be sharp and catchy with your descriptions so that it generates interests with the job seekers. Make sure you don’t just blatantly copy and paste the same message to all the candidates. Rather mention, how did the profile match the requirement and what caught your attention.
Social media has become vast and companies are taking it seriously today. In fact, a lot of companies are using social media to promote their work culture and for sourcing candidates. Here is some top of the list benefits of using LinkedIn in your recruitment strategy:
1. Easier to connect with passive candidates – Undoubtedly, LinkedIn has essentially become the fastest network of professional people. Hence, it makes it easier for recruiters to reach a wider audience.
2. Find passionate talent directly – Most of the job seekers today use LinkedIn as a platform to showcase their passion towards their work. So, you can easily find people who are zealous and learn about their creativity in their past work.
3. You don’t need a formal resume – Recruiters don’t have to separately ask for resumes to find the right candidate. The LinkedIn profiles have all the information about the candidate like their experience, projects they have worked etc. By viewing the profiles only, you can know if the candidate is fit for the role before you reach out to them.
To sum it up, there is no one strategy that works for every company. Hence, you need to create a recruiting strategy that gives a good picture of your company and the roles you are hiring for. You don’t have to forego your other recruiting tactics. Instead, use it as an extension to your other strategies so that you have the best talent in the industry.
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