Today, about 60% of internet users worldwide engage with blogs in some way. A HubSpot research shows that a business with a blog can generate 67% more leads. Blogging has become an integral part of modern marketing strategies for quite some time.
No matter the industry your business is in, it surely needs brand awareness in the crowded market to drive traffic. A modern business needs visibility and consistency among users to make them remember the brand. That’s where blogging shows its significance. Blogging is the best and consistent way to achieve brand visibility and website traffic. Not only does blogging enhance your brand visibility, but it also helps you build trust among people.
Furthermore, it brings many more benefits to your business and makes it unique. Hence, having a company blog is critical for any business to stand out in the market. If you are still not convinced about starting a blog for your business, the reasons below should.
7 Reasons Why Your Business Needs a Blog
Drive Traffic to Your Website
Everybody wants more visitors. After all, that is how you get leads. Businesses that have a blog get 55% more traffic than those that don’t. Having a blog for your business allows users to find you for relevant keywords. When users click through your blog, they landed on your website already.
In contrast, if your marketing strategies only consist of paid ads, your traffic stops once you stop paying. When it comes to blogging, it helps you drive free traffic without much effort. All you have to do is be ready with relevant content and post it. You can either post once a day or week to establish a strong presence on search engine results for relevant keywords.
Target Potential Customers
Your website alone can’t do much in helping you target potential leads. It has fewer indexed pages with limited content. On the other hand, paid campaigns cost you huge if you are in a competitive market. Blogging makes targeting potential customers simpler. A mix of informative and creative content with powerful keywords is enough to attract your potential customers. You cannot only target your potential audience but convert them into customers with a simple call-to-action button. A business blog can generate four times as many leads.
Your every blog post can generate new leads and help you convert them into sales. You can use call-to-action options like free trials, exclusive content or guides, e-books, webinars etc.
Boost Website Engagement
Website engagement is a crucial factor in the modern business world as that helps you understand your audience and build brand credibility. Not to mention, it also helps you in SEO. People can understand the difference between a brand with user engagement and a brand without. They trust websites with user engagement as that shows them the blog is built by humans for humans and not for spiders.
When your blog achieves trust, it is likely to be shared among people, hence more brand awareness. In addition, you can talk about other blogs in your blog and share your opinions, and you can expect the same from the other blogs. This way, you can nurture relationships in your industry.
Establish Yourself as an Industry Expert
It’s important for you to grow as an industry expert and not just exist. Your blog helps you share your strong opinions and provide valuable information to your audience. When you post powerful content consistently, people remember you. With good user engagement and showcasing your brand’s unique personality, you can showcase yourself as an industry expert. This helps you build more credibility, hence more traffic and more leads.
Balance both branded and unbranded content to sound like you’re not just selling but providing value to the industry.
SEO & SERP Ranking
Your company blog drives traffic to your website and finds fans for your brand, and it helps you build inbound links which is challenging if you don’t have a blog. With relevant keywords and engaging content, your blog can rank well on SERP. When you create content that’s useful for other companies, you can gain relevant backlinks. These backlinks can help you build domain authority, enabling you to gain more visibility in search engine results.
Support your Social Media Marketing Game
Today, online marketing is not complete without social media. However, posting consistently on social media becomes tough sometimes; it’s easy to run out of ideas. This is where your blog comes to the rescue. You can share blog posts on social media, stay consistent there, and drive users to the website. Or you can ask readers to share the blog post with their friends. This way, you gain both website traffic and engagement on your blog with social shares.
It’s a Long Term Lead Strategy
A blog is a long-term lead strategy- you create it now and receive leads a year or ten years later if you optimize it regularly (which doesn’t require much effort). A blog is your space to share your opinions, business updates, trends, your company news fore free until your business exists. As said before, it is a long-term strategy that generates leads even when you are holidaying or busy with clients a few years later. The best part is it doesn’t cost you more. All it needs is a content marketer.
Online marketing is evolving; consumers are curious to learn about brands before making a decision more than ever. A blog helps you showcase your brand’s personality and interact with your users. It can help you build brand credibility, which is important to make sales and attract talent to work in your company. If you don’t have a company blog now, you are not too late for the show. You can start noticing the above benefits within 90 days if you are consistent with proper practices.
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