Today, like any industry, recruitment is becoming more digital. The recruitment industry is ever-evolving; it has drastically changed in the past 10 years. So, if you are still approaching candidates through traditional ways, it’s already time to change your recruitment strategy. Recruiters have to adopt digital recruiting strategies to stand out from the crowd and attract the best talent. In this article, let’s discuss 7 effective ways to build a strong digital recruitment strategy.
What is Digital Recruitment?
As most people assume, digital recruitment is not just about posting vacancies on online job boards and social media. Digital recruitment is a modern strategy that hiring managers and HR professionals use to attract talent. Digital recruitment or social recruiting involves the use of digital tools and strategies that makes the recruitment process from sourcing to hiring faster and effective.
Why Should You Have a Digital Recruitment Strategy?
There are many good reasons why your company should have a digital recruitment strategy. Over 84% of organizations are recruiting via social media with another 9% that hasn’t already, planning to do so. The numbers show how significant it is to have a social recruiting strategy. But before we get into how to build a digital recruitment strategy, let’s see some of the many benefits.
A wider reach: Social recruiting helps you reach a large number of applicants including the global talent pool and passive talent.
Higher efficiency: Digital recruiting not only brings you extensive exposure but also boosts the efficiency of your hiring process. Software recruiting tools allow you to screen resumes and source candidates automatically and effortlessly saving you huge time.
Boosts ROI: Digital hiring strategy ensures shorter time to fill the position and high-quality candidates cutting down your hiring expenses.
Better Candidate Experience: Social hiring improves candidate engagement with your brand through instant feedback and guidance. Companies that provide positive candidate experience are more likely to hire faster and keep employees longer.
7 Great Tips for Building a Strong Digital Recruitment Strategy
Create More & More Content
Content is king, everywhere. Every business needs to adopt a content creation strategy to stay on top of the game. After all, the content you post helps you show off your company culture, professionalism and attract applicants. Discover your ideal candidates and create more and more high-quality content to grab their attention and build a talent pool.
Use Social Media for Recruitment
A solid social media presence has become more vital in today’s recruitment. More than 3.6 billion people are actively using social media. Social media is a sweet spot to find potential candidates. A recent survey found over 70% of managers said they have had success hiring candidates through social media. Social media platforms are great places to build your employer brand which is essential to attract and hire candidates faster.
Customize your Recruitment Strategy
As much as it is important to create content and be active on social media, it is important to analyze who your audiences are and where they spend their most time. Understand the type of content that engages more audience and which social platforms drive you more applicants. Customize your recruiting strategy accordingly to save time and money.
Optimize Website & Career Pages
Nearly 90% of job seekers use their mobile devices for job applications while only 20% of employers say that their career site is optimized for mobile users. And this is why you need to create a responsive and mobile-friendly website and a career page.
Check Recruitment Metrics
You can’t manage what you don’t measure. Keep measuring the progress of your modern recruitment strategy using various performance indicators. Analyzing recruitment metrics is important to understand upcoming industry trends. Tracking recruitment metrics also help you with remote hiring and managing the virtual workforce.
Build Strong Employer Brand
Today, the competition for talent is fierce. Companies need to develop and maintain a reputation to stand out among competitors. Building a strong employer brand is one of the most important strategies in the modern recruitment landscape. You can build an employer brand by providing value to your audience on the internet and social media.
Today, the competition for talent is fierce. Companies need to develop and maintain a reputation to stand out among competitors. We need to admit that branding yourself as a good employer requires time and effort, but it’s all worth it. When building your brand presence and reputation online, ensure you are consistent with your content and principles across all social platforms, website, email marketing, etc. Ensure you post and update job openings with clear, accurate, and engaging job descriptions.
Ensure Candidate Experience
Candidate experience is what matters the most in today’s modern recruiting market. So, prioritize candidate experience when building a recruitment strategy for your company. Digital recruiting helps you maximize candidate experience. You can improve candidate experience with an easy job application process and provide instant feedback on their performance.
Extra Tip
Choose the Right ATS Software
You can only leverage the benefits of digital recruiting based on the HR software you choose. Pick the right recruitment tools, be it an ATS or HR SaaS tool before you spend any money on marketing your brand or open jobs. Vultus is an affordable cloud-based ATS that makes the entire recruiting process (from sourcing to onboarding) effortless.
As you see, these are 7 fool-proof ways to build and stay on top of the digital recruitment game.
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