Recruiting is an ever-evolving machine, and recruiting the best talent in a candidate-driven marketplace can be the biggest headache of any HR manager. The use and benefits of a company career site have multiplied over the past decade. Career sites are no longer just static job pages from years ago, chained together on one homepage. A good, functional career site can really act as a recruiting hub for engaging candidates and interacting with candidates about your business and employment opportunities.
The typical candidate today is sure to go straight to your business website before applying. We like to call them – applicants researchers because they are looking for insight into your company’s work and will be searching for that information across multiple platforms.
Job seekers will be browsing the entire site for information, but their primary focus will be the career page.
After surveying 100,000 applicants from approximately 200 companies, company websites have proven to be the most valuable resource candidates use when looking for a company. Nearly two-thirds (64 percent) of applicants named it among the five most valuable resources. It wasn’t far from double the next most-voted asset, job, or agent alerts.
A successful career site provides information about the company’s culture, value propositions for employees, and a strong employer brand. It should match the company’s overall brand and include a fully comprehensive section that summarizes “Why Work for Us” to give the candidate a reason to apply. If a candidate cannot understand the company’s culture by looking at the career page, they will not apply.
Your Career page should be designed to intrigue applicants so that they want to learn more, actively involve them in your content, and get them to apply. You can consider many elements to optimize your Career page, so here are some suggestions to help you get started.
Possibility of branding for employers
Every successful business should use its career page to showcase a consistent brand and corporate image/goodwill to potential job seekers. In today’s highly competitive candidate-driven market, the best employees can pinpoint who they are working for. A company’s job page can often serve as the basis for application decisions.
Candidates, especially the best, want information, want to know about your company and its culture to make an informed decision. Your Career Site is the best place to control information flow and sell it in your organization.
It reduces the time and costs of employment.
Your own career page can save you thousands of dollars and valuable time that you have spent with various career counseling firms to hire the right candidate.
Using your own career site is, on average, 70% faster than traditional hiring methods as the employer is in complete control. You can contact applicants immediately and directly, and you don’t have to wait for the agent to review, filter, evaluate or select the best talents. When you sit behind the wheel, you gain valuable insight into the market’s nature and the competitive landscape in this position.
Using the CV database in any country, on many job portals, can be very expensive and will need to be repeated with each hire. Your own career site gives employers the option to save important or particularly attractive CVs to build a prioritized database of pre-vetted top talent for future use. This, in turn, will reduce costs and shorten the time per rental.
Database tracking
To assess ROI, you should monitor the interaction with each vacancy posted. This can be done on your Career page with metrics that will allow you to track everything from page views to keywords in search engines. You need to understand what content is doing your business best in terms of top candidates and hires.
Having Google Analytics installed throughout your site allows you to measure traffic levels and metrics such as ingestion channels, devices used to access your site, and how visitors use your site. This is something that is extremely difficult to achieve.
Effective application
If you get the jobseeker’s interest to the point where they are ready to apply, make sure you don’t lose them in the application process! Many applications are too long, and the number of current vacancies far exceeds the number of available talent to fill them. Job seekers can choose where they want to apply.
Before applicants enter ATS, you can let them know what to expect from the application and selection process. Explain the steps they will have to take and the company’s expectations.
Please ensure that your application contains only the information you absolutely need at this stage of the selection process. It should be quick and easy to make.
Company culture
Your company culture is what makes your organization unique. Candidates want to have a realistic view of your company’s work so they can judge if it seems appropriate for them.
By incorporating your company’s mission and values on the Careers page, applicants can connect to your company’s purpose. It helps them understand what is essential to your organization. A great way to show this could be with employee testimonials about how your values are coming to life in your workplace.
A successful career site allows your business to build the solid employment brand it needs to stand out as your preferred employer. Investing in a more practical career website can help your organization grow by targeting, attracting, and sourcing suitable candidates for your application. Don’t let ideal candidates pass you by. Use the above suggestions to find inspiration and improve your career page today.
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